We use unconventional questions and futures thinking to make unexpected connections, and to accelerate ideas that improve relationships between people and nature. In a practical sense, we cultivate a series of projects – our programme – which fall under an umbrella project. We apply our value chain to each: a process of ideation, incubation and acceleration.

We create the means for people to come together and act in new ways through increased agency, capacity, commitment, trust and understanding. Our value chain consists of three interlinked processes to rethink solutions (ideation), to source and incubate new ideas (incubation) and to grow these ideas (acceleration). The entire chain allows us to reframe the nature conservation issue at hand, to dive deep and to facilitate shifts in underlying assumptions and mindsets.