How could gamification techniques revolutionise the way people interact with and fund conservation efforts? Half of the global population lives in urban areas, largely disconnected from the natural world. The problems facing the planet can feel overwhelming and impossible for individuals to influence. As a result, it is becoming increasingly hard to engage people with and fundraise for conservation. But new technologies and data are available that can track and replicate wild animals and the landscapes in which they live. By using these technologies to tell animals’ stories and by harnessing successful marketplace models and gamification techniques, can we create a brand new revenue stream for wildlife conservation?
The Luc Hoffmann Institute and Internet of Elephants teamed up to explore these questions in a venture lab.
The rise of the wildlife gamer
October 2021 Scrypt/Internet of Elephants report on how game experiences can influence the future of conservation interest
Could games play a role in inspiring young people to conserve nature?
October 2021 thought piece by Maike Gericke, co-founder of innovation studio Scrypt and creative head behind Tiramisu
Gamifying conservation: What could go wrong?
September 2021 thought piece by Sasha Sebright, MPhil in Conservation Leadership candidate at the University of Cambridge
Is wildlife data gamification the key to engaging a new audience in conservation?
July 2021 thought piece by Rafael Mares, Wildlife Data Scientist at Internet of Elephants
Can gamification help bridge the human-nature empathy divide?
June 2021 thought piece by Sasha Sebright, MPhil in Conservation Leadership candidate at the University of Cambridge, working in collaboration with the Luc Hoffmann Institute and UNEP-WCMC
How gamification could revolutionise conservation
December 2020 thought piece by Adrian Dellecker, Head of Strategy and Development at the Luc Hoffmann Institute
Using Games to Make the Case for Nature
June 2019 National Geographic talk by Gautam Shah, Founder of Internet of Elephants.
Gamification is key to nudging collective behaviour
December 2017 TEDx talk by Kerstin Oberprieler, CEO of PentaQuest
Going into Business for Wildlife Conservation
April 2016 Stanford Social Innovation Review thought piece by Gautam Shah
