The Luc Hoffmann Institute becomes ‘Unearthodox’

8 February 2023

I am delighted to inform you of a very exciting stage in the journey of the Luc Hoffmann Institute.

2022 marked the Luc Hoffmann Institute’s 10-year anniversary. This milestone invited a time for reflection on the institute’s strategy. We have been revisiting our theory of change, value proposition and brand identity.

As part of our organisational sustainability strategy, we were also looking to secure new funding sources as our principal funder, the MAVA Foundation, sunset in 2022. As of 2023, a Swiss-based foundation has agreed to fund the Luc Hoffmann Institute subject to our becoming a separate legal entity from WWF International with a new name. This funding opportunity fits with our evolving strategy and vision for the future.

The Luc Hoffmann Institute will therefore become a Geneva-based foundation, with a new brand and name, ‘Unearthodox’. Unearthodox will build on the institute’s existing work and look at how to make it even more impactful. Systems thinking, futures work, and diversity, equity and inclusion to spark social innovation for nature regeneration will continue to remain at the core of what it does.

As a foundation, the new Unearthodox will be governed by a board, composed of five truly forward-thinking individuals. Fred Hoffmann will be the President, and the initial four other members will be Lynda Mansson, Didier Nsanzineza, Elizabeth Ojo and Rebecca Shaw.

I am also grateful and excited to remain as leader of Unearthodox, fully supported by my passionate, inclusive, and talented team that is dedicated to sparking societal change for nature and people to thrive together.

You are warmly invited to continue the journey with us as we transition from the Luc Hoffmann Institute to Unearthodox.

Best regards,

Melanie Ryan
Director of the Luc Hoffmann Institute

Want to get in touch?

Email the project team at
Copyright  © 
 Unearthodox. All Rights Reserved.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram